August 21st, 2010 @ admin

To design and develop a new drink from raw ingredients and to successfully launch the product with an innovative marketing campaign.

The fun and Fresha way of motivating your Sales and Marketing team.

Design Your Product

Participants are divided into teams and given access to a range of fruits, vegetables, sweets, decorations, condiments, herbs, spices and dairy or alcohol bases. They are given a set time to trial a number of different combinations and come up with a recipe for their new and unique drink

product. Teams can opt for health drinks, smoothies or an alcoholic beverage – the choice is yours!

Design Marketing for Your Product

Once the recipe has been agreed, teams then have to design the packaging and labeling and begin work on their ad campaigns.

Launch Your Product

Finally, they are required to present their finished product, along with their ad campaign, to the drinks panel for a tasting and judging session. With the products scored on taste, presentation, innovation and the advertising campaign, awards are given to the winning team(s).