Meetings, incentives, conferences, and exhibitions in Kenya & East Africa. Fresha Events Agency specializes in MICE solutions and programs in Kenya and East Africa since 2008. We regularly provide logistical and full event solutions to many national and international companies holding their incentives and corporate events in Kenya & East Africa.
M.I.C.E is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose. Recently, there has been an industry trend towards using the term “Meetings Industry” to avoid confusion from the acronym.
Most components of M.I.C.E are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of M.I.C.E tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.
M.I.C.E tourism usually includes a well-planned agenda centered on a particular theme, such as a hobby, a profession, or an educational topic. Such tourism is a specialized area with its own trade shows and practices.
Recently Kenya was ranked fourth in Africa’s best M.I.C.E destination after South Africa, Egypt and Morocco, according to the International Congress and Convention Association (ICCA) official ranking. Globally the Country scooped position 60 up from 623 in the year 2008.
On of the most recognized M.I.C.E centers in Kenya is the KICC. Kenyatta International Conference Center has been an icon and landmark for Kenya and the rest of eastern and central Africa from time in memorial. This has distinguished it as a premiere meeting venue all through the region. KICC boasts of being the largest facility in conference tourism industry South of Sahara and the North of Limpopo and hence why most regional and international conferences have been held including conventions of the UN organizations.
